Melissa Chyba Managing Director, National Sales Melissa Chyba joined the Money Mailer Direct Marketing team in August 2007. Chyba leads our sales, operations and program management efforts for Mozart™ – Money Mailer Direct Marketing’s local store marketing solution focused on assisting the restaurant, auto aftermarket and retail industries to optimize their direct marketing results. With Money Mailer’s 30 years experience in growing local businesses in communities nationwide, Chyba’s purpose is to develop marketing solutions that achieve a greater return on our client’s marketing investment with a single source. Chyba conducts multiple touch-points in concert with state-of-the-art analytics to compose a true profile of client’s customers and an understanding of what motivates each one to action via the communication channels they prefer. The goal she is driven to achieve for our clients is to easily and affordably drive customer acquisition and retention, providing more sales for less dollars. Chyba is the ideal client advocate with 15 years of leadership experience in direct marketing strategy and sales from companies like Valassis, Harte Hanks PennySaver and Trader Publishing Company. Chyba earned her Bachelor’s of Science degree in business management from the University of Phoenix and is currently pursuing her Masters in Media Psychology.   Ray Owens Director of Integrated Solutions Ray Owens, Director of Integrated Solutions brings 24 years of sales, management,  IT and database management experience to Money Mailer.  He has been on board since 2006 when Money Mailer purchased his company, DX Marketing from him and two other partners.  Owens is responsible for growing and cultivating the one-to-one direct marketing segment of Money Mailer's business.  In 2006, Owens was named Team Member of the Year in the Money Mailer Direct Response division.  In 2007, he received the Award of Excellence for his contributions to the one-to-one business.  From 1992 to 2006, Owens was partner and Vice President of Sales and Marketing of DX Marketing, a direct marketing company and was responsible for sales growth within the company.  While with DX Marketing, Owens coordinated the company’s data analysis, implemented and grew the mapping and analytics group and was responsible for growing sales more than 1000 percent.  From 1987-1992, Owens was Controller and Operations Manager for Capstar Hotels, a hotel management company.  He was part of the training and technology group that would reorganize accounting and major hotel computer systems.  From 1984-1987, he held the position of Manager of Information Systems for Stouffer Hotels, an upscale business and convention hotel group.  Owens managed the integration of computer systems of all hotel operational departments and the implementation of personal computers and applicable software.  He also served on the opening task group for Stouffer Corporate and traveled the country opening hotels in Denver, Baltimore, Atlanta and Orlando.   Sally Park Director of Client Services Sally Park, Director of Client Services brings 28 years of direct marketing experience to Money Mailer. She has been on board since 2006 when Money Mailer purchased DX Marketing where she held the position of Director of Direct Marketing Services. Park is responsible for all national and regional sales support activities, account planning, customer development, national and regional account representative support. She also provides coordinated and consultative customer service solutions to the National Sales team on all related activities. Park has served clients in many different industry verticals including – financial, hospitality, aviation and real estate. She prides herself in working closely with all clients and sales representatives to guide each on their direct marketing needs. Park is actively involved in implementing and overseeing the process and production of their campaigns. Park’s marketing career began in 1980 with Southern Marketing Services, where she held several positions including Office Manager, Customer Service Representative and Vice President. In 1997, Southern Marketing Services merged with DX Marketing. Park earned her a Bachelor of Science degree from Western Illinois University.   John Gramata Vice President, Marketing John Gramata is an experienced direct marketing professional, recognized for his expertise in CRM, database marketing, analytics, and client services. Over the course of his career he has had the opportunity to bring direct marketing programs to a multitude of high profile business-to-business, and business-to-consumer clients within the technology, mortgage and automotive sectors. By understanding market segments and interpreting company goals he has proven success with accurately developing business cases, managing complex marketing programs, managing data flow as well as bringing standardized analytics packages to multiple Fortune 500 companies. John’s experience has been valued by numerous high profile organizations and agencies including Lincoln-Mercury, Jaguar, Land Rover, Nissan, Infiniti, Mitsubishi, Mazda, Toyota, Ditech.com, Gateway Computers, Harte-Hanks, The Marketing Store and Young & Rubicam. He holds a Master’s of Business Administration degree with an emphasis in Marketing from National University, as well as Bachelor’s degree in Cognitive Psychology from the University of California at Irvine.   Melanie Edel, Ph.D. Sr. Database Analyst Mely Edel became Sr. Database Analyst in February 2008. In this capacity, Edel is responsible for the multivariate predictive analytics and statistical modeling in the department. She completed her Ph.D. (2000) and M.A. (1992) in Sociology at the University of Hawaii at Manoa as a grantee of the East-West Center Population Program and a fellow of the Population Council (New York) and Population Reference Bureau (Washington, D.C.). Before coming to the U.S. in 1989, Edel also finished an M.A. in Demography (1987) and a B.S. in Statistics (1984) at the University of the Philippines-Diliman. Edel’s areas of expertise focus on socioeconomic and statistical demography, multivariate statistics, and Population Studies/Demography. Prior to joining Money Mailer, Edel worked in the HIV/AIDS prevention and youth social service fields in Los Angeles and San Gabriel. Before that, Silverio was a professorial lecturer in graduate-level courses in social statistics, SPSS, research methods, and development studies at the University of the Philippines-Diliman and De La Salle University in Manila. She also conducted research consultancy for various non-government and academic institutions in the Philippines. Edel and her husband Rick live in Whittier, California. For employment opportunities with Money Mailer Direct Marketing search our listings at monster.com. > Career Search